Expo Electrica: the largest business platform in the electrical industry
Mantente al tanto de las últimas tendencias y haz que tu stand de feria se convierta en el punto de referencia en cualquier evento.
Expo Electrica has established itself as one of the most relevant events for the electrical sector nationally and internationally, bringing together manufacturers, distributors, experts, and decision-makers. In its different editions, it has become a crucial meeting space for business development within the industry.
Below, we will explore what Expo Electrica is, its main characteristics, the different editions, the advantages of participating as an exhibitor, and key tips to maximize your impact at this event, in addition to answering the most frequently asked questions related to the exhibition.
Table of content
What is Expo Electrica?
Expo Electrica is a business platform that connects the main players in the electrical energy industry with buyers, suppliers, and specialists in the sector. With a track record of success, it is recognized for being a space for innovation and business development, allowing attendees to learn about the latest trends and solutions in the sector.
Main features of the event
The electrical sector expo is distinguished by its comprehensive approach to covering all industry needs. Some of the characteristics that make this event a benchmark are:
- Exhibition of products and solutions. Both national and international companies present a wide range of products and services, offering a unique business opportunity.
- Specialized conferences and workshops. Renowned experts share their knowledge on technology, regulations, and global trends, including topics such as sustainability.
- High-level networking. Spaces designed for attendees to establish strategic contacts and find the necessary alliances for their growth.
- Regional editions. Events in Monterrey, Cancun, Guadalajara, the international edition in Mexico City that expand the reach and relevance of the event, and even one in Panama.
In addition, each edition has thematic areas and interactive zones that allow visitors to experience firsthand the latest technologies in the electrical and energy sector.
International Electric Expo
The international edition of Expo Electrica has positioned itself as the most important business platform in the electrical sector nationwide. This edition has a strategic location in the country’s capital, facilitating the participation of the main players in the electrical industry in Mexico and Latin America, making it an edition with great reach and projection.
1997 year of the first edition | +39,000 visitors | +32 attend countries | +500 participate exhibitors join |
At Expo Electrica CDMX, attendees can explore a wide variety of solutions, from industrial automation technologies to renewable energy innovations. In addition, this edition is characterized by the participation of major international brands seeking to connect with the Mexican market. Its panels and conferences bring together experts who share global trends and success cases.
In addition to the exhibition, it has added congresses to its program to address relevant and trending topics within the industry, from digital transformation to the role of women and energy efficiency. Also technical conferences, panels and round tables where experts share global trends, as well as highly specialized training programs.
Expo Electrica Internacional is held annually at the Hipódromo de las Américas, Mexico City, during the month of June.
Regional Editions
Expo Electrica is an event recognized for being a key meeting point for professionals in the electrical, energy, and related technologies industry. Over the years, this fair has expanded its reach with different editions in various cities, each adapted to the specific needs of its region.
Edition | Venue and date | Characteristics |
Caribbean Electrica and Solar Expo | Cancun, Quintana Roo February |
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North Electrica and Solar Expo Monterrey | Monterrey, Nuevo León |
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Expo and Siar Oeste Guadalajara | Guadalajara, Jalisco |
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International Electrica Expo Panama | Panama |
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Each edition of Expo Electrica has its unique character, but all share the same objective: to be the ideal platform for the exchange of knowledge, the creation of business opportunities, and the promotion of the electrical industry at the local, national, and international levels.
Why participate as an exhibitor at this electrical industry expo?
Participating as an exhibitor at Expo Electrica represents a unique opportunity to position your brand, generate quality leads, and strengthen your market presence. Key reasons to consider this investment include:
Reinforce your company’s image, products, and/or services
Participating in a specialized fair like Expo Electrica is an effective strategy to position your brand in the market. Having a booth at an event of this magnitude projects professionalism, solidity, and commitment to the industry. Additionally, it allows your company to associate with the latest trends and standards in the sector, strengthening the perception of quality and trust in your products or services among current and potential customers.
Acquire potential clients and/or suppliers specializing in the sector and establish new business relationships
The electrical industry exhibition brings together a highly specialized audience, offering an ideal environment to connect with qualified buyers, distributors, and key suppliers. This type of interaction not only expands your network but also opens doors to close strategic deals and establish lasting business relationships. Participating in such a focused event ensures you will be in contact with people specifically interested in the solutions your company offers.
Opportunity to showcase your technological innovations and innovative products
Fairs like the electrical sector expo are the perfect stage to launch new products or showcase technological advancements. Attendees seek innovative solutions, making your participation a key platform to capture their attention and generate immediate interest. Through demonstrations, workshops, and direct explanations, you can stand out from the competition and position yourself as an innovation leader in the sector.
Stay informed about the latest industry innovations through our technical training sessions and conferences
In addition to the exhibition, Expo Electrica offers a robust program of technical sessions and conferences that allow attendees to stay updated on emerging trends, regulations, and technologies. This represents an invaluable opportunity for you and your team to acquire new knowledge and identify areas for improvement in your operations. By attending these activities, you can also identify opportunities to align your strategies with current market demands.
Know your competition and their offers.
The electrical and solar energy sector expo is not only a place to showcase the best of your company, but also to observe and learn from the competition. This event allows you to analyze how other companies present their products, what innovations they are implementing, and what their strategies are for attracting customers. This knowledge is key to adjusting your own tactics and finding ways to differentiate yourself in a competitive market.
It has the support of prestigious institutions in the field.
This exhibition has the endorsement and participation of recognized organizations in the sector, which guarantees the quality and relevance of the event. By being part of a fair supported by renowned institutions, your company benefits from that association, projecting a reliable and professional image. Furthermore, this support ensures that both exhibitors and attendees are aligned with the highest standards of the electrical industry.
Being present at this type of fair not only increases your network of contacts but also allows you to identify new business opportunities and strategic alliances that can drive your company’s growth.
Exclusive Advantages of Being an Exhibitor at the Electrical Sector Expo
In addition to the reasons mentioned, being an exhibitor at this event offers additional benefits that can make a difference for your business:
Advantage | Description |
Access to a specialized market | This electric expo offers a forum to access the specialized sector. Additionally, editions like Expo Electrica Monterrey or Expo Electrica y Solar Norte attract a specific audience according to the needs of each region; participating in regional editions allows you to adapt your strategy to local demands. |
International visibility | The event attracts attendees and exhibitors not only from Mexico, but from all of Latin America and other regions, providing an ideal platform to showcase your brand and expand your global presence. |
Exhibition to technological innovations | The exhibition is known for presenting the latest innovations and technologies, in addition to addressing topics such as sustainability within the electrical energy sector. |
Participation in exclusive activities
| Access round tables, conferences, and private events where you can interact with industry leaders. These activities are unique opportunities to learn from other experts, share knowledge, and explore new collaboration opportunities |
Media coverage | Participating ensures you exposure in specialized media and digital platforms. Many fairs have significant media coverage that includes interviews, reports, and mentions on social media, which amplifies your brand’s reach beyond the event itself. |
If your goal is to stand out in the electrical industry, this expo is the ideal showcase to achieve it. Not only will you have the opportunity to generate immediate business, but also to establish the foundations for sustainable and successful long-term business relationships.
Who can participate as exhibitors?
This electrical expo—as we have mentioned—focuses on innovation, technology, and sustainability within the electrical and solar energy sector, making it ideal for companies within the fields of: lighting, automation, control, material, electrical equipment, sustainable energy, electromobility, air conditioning, and refrigeration.
Sector | Description |
Renewable energy products such as solar panels and wind systems | This sector is aimed at companies that develop or market technologies focused on solar, wind, and other renewable energy sources. It is the ideal space for manufacturers, distributors, and integrators seeking to showcase sustainable solutions for homes, industries, and large projects |
Automation and control technology | Companies specializing in automation and control systems have a prominent place at Expo Electrica. From industrial software to equipment for optimizing processes in plants and buildings, this sector allows showcasing technological advancements that drive efficiency and connectivity. |
LED lighting and energy efficiency solutions | Manufacturers and distributors of LED lighting and other energy-saving technologies can exhibit their products to a specialized audience. This sector is designed for those seeking to position themselves as leaders in solutions that combine innovation, design, and sustainability. |
Infrastructure for electric mobility | This space brings together companies focused on electric vehicle chargers, batteries, and other components related to sustainable mobility. It is ideal for brands that wish to stand out in the development of key infrastructure for the future of transportation. |
Lighting, automation, control, material, and electrical equipment | This sector includes the latest advancements in these sectors to capture the attention of customers interested in modernizing and optimizing their facilities and operations. |
Air conditioning and refrigeration (CDMX edition) | This sector considers those latest generation products that guarantee energy efficiency, emission reduction, and better environmental control. |
Participating as an exhibitor at this event allows you to interact directly with a diverse audience, which includes all these groups and other key players in the value chain of the electrical and solar energy industry. No matter the size of your company; what matters is having a relevant value proposition for attendees.
Get to know the profile of the attendees at this event
Visitors to Expo Electrica are members of companies and highly qualified professionals, most often with decision-making power, including:
- Decision-makers and specialists in the construction, technology, lighting, and energy sectors. They seek innovative solutions to optimize the management and execution of their projects; in addition, they will be present to learn about the latest trends and technological tools that improve efficiency and productivity in their work areas.
- Professionals from the electricity and lighting industry. These attendees are interested in products and solutions that allow them to develop projects with high standards of quality, functionality, and sustainability.
- Merchants, buyers, and distributors. They attend to learn about the latest from manufacturers and explore new business opportunities in the sector.
Representatives of construction and infrastructure companies, along with buyers from the government sector. They add a level of relevance to the event, facilitating contact between the private and public sectors.
Event aimed at: | |
General Managers Construction managers Operations executives Engineers and technical specialists Project leaders Automation Control Mechanical engineers Electricians Merchants, buyers, and distributors | Lighting designers and engineers Retailers Wholesalers Original equipment manufacturers Interior decorators Representatives of construction and infrastructure companies Interior designers Industrial designers Buyers from the Federal, State, and Municipal Government sector |
In addition, you should know that your company will be visited by professional buyers who are looking for products and solutions like the ones you offer:
International Electrical Expo | North Electrical and Solar Expo | Caribbean Electrical and Solar Expo |
44% Decides the purchase 36% Suggests the purchase 20% Authorizes the purchase | 48.70% Decides the purchase
30.71% Suggests the purchase 20.76% Authorizes the purchase | 36% Decides the purchase 44% Suggests the purchase
20% Authorizes the purchase
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This meeting offers all attendees the opportunity to do business, share knowledge, and establish collaborative networks that drive the adoption of new technologies and solutions in their respective fields. Understanding the profile of the attendees will help you prepare an effective strategy to capture their attention and maximize the return on your investment.
Tips for exhibitors: how to prepare and maximize your impact?
Preparing adequately for Expo Electrica is essential to ensure a successful participation and make the most of networking and business opportunities. Here we share some important tips to stand out in your exhibition.
Design an attractive and functional booth.
The booth is the first impression attendees will have of your brand, so it must be visually impactful and reflect your company’s identity. In addition to being aesthetic, it must be functional, allowing for good circulation and easy access to your products or services. Include elements that capture attention and highlight the features of your offer. Advance planning and strategic design will allow you to stand out from the competition. If you need help creating a booth that impresses, Lluvia Display can collaborate with you in the design and manufacture of a space that truly positions your brand.
Prepare and train your work team.
The staff at your booth is the representation of your company during the event, therefore, it is vital that they are well informed and prepared. Organize training sessions so they know all the details of your products and services, as well as the key messages you want to convey. Teach them to interact effectively with attendees of different profiles, from technicians to senior executives, and to answer questions clearly and professionally. A well-trained team not only conveys confidence but also leaves a positive and lasting impression on visitors
Create interactive and unforgettable experiences
Interactive activities and live demonstrations are an excellent way to attract attendees and maintain their interest. Organize exhibitions where your products can be seen in action or conduct dynamics such as raffles and giveaways to capture attention. Memorable experiences can make visitors remember your brand and, in turn, foster the establishment of valuable connections and the capture of quality leads.
Collect and manage contacts effectively.
To maximize your return on investment, it is essential to have effective methods for collecting data from interested visitors. Use digital tools, such as apps to scan credentials or online forms, to record contact information. Offer incentives such as free downloads, access to exclusive content, or promotional gifts to motivate attendees to share their information. A well-done follow-up, which includes personalized thank-yous and relevant messages, can turn prospects into long-term customers.
Leverage social media at every stage.
Social media is a powerful tool to amplify your participation in the electrical expo. Before the event, announce yourself and share details about your participation. During the fair, post photos, videos, and real-time updates to capture the attention of your audience. After the event, continue sharing content about your experiences, learnings, and achievements. Use the official hashtags and mention key attendees and collaborators to increase your visibility. Encourage visitors to tag and share content from your booth to achieve greater reach both inside and outside the event.
Evaluate and improve your participation
Once the electric expo is over, it is important to analyze the results to measure your success and learn from the experience. Review aspects such as the number of leads generated, social media impact, and return on investment. Also, ask your team for feedback on what worked and areas that could be improved. This analysis will help you make adjustments and plan your next participations more effectively, ensuring greater impact and success in the future.
Implementing these tips will allow you to make the most of your presence at Expo Electrica, establishing valuable relationships and standing out in a competitive event.
Frequently asked questions about Expo Electrica
Expo Electrica has venues in Mexico City, Monterrey, Cancun, Guadalajara, and Panama. Exact dates may vary each year, so it is advisable to check the updated information on the official website.
Costs vary depending on the size and location of the booth, as well as the additional services you choose. It is recommended to contact the organizers directly to find out about the available packages.
The main thing is to have a booth that captivates visitors and helps achieve your business goals, write to us and let’s start designing your next booth! In addition, you can complement your booth with:
- Merchandising, promotional material such as catalogs, brochures, and business cards.
- Products or samples to display.
- Equipment for live demonstrations, such as screens or tablets.
- Tools to collect visitor data, such as forms or QR codes.
Yes, for both exhibitors and attendees, it is advisable to register in advance, as spaces and tickets tend to sell out quickly.
How we can help you stand out at Expo Electrica Mexico?
At Lluvia Display, we are experts in the design and construction of booths that stand out for their originality and ability to faithfully represent your brand identity. Our focus is to make your participation in events memorable and effective. We offer:
- Custom and avant-garde designs. We create unique booths that are not only visually impactful but also combine functionality and elegance, aligned with your company’s image.
- Superior quality and safety. We use first-class materials and robust structures to ensure the stability and safety of your booth, ensuring that your presentation runs without drawbacks.
- Full and hassle-free service. We take care of all phases of the process, from initial design to manufacturing, assembly, and disassembly, allowing you to focus on what really matters: your business and your customers.
- Professional advice and effective strategies. We support you with strategic and creative recommendations to maximize the impact of your booth and attract the attention of attendees.
- Proven track record. We have solid experience in the sector, having collaborated with more than 500 brands and participated in more than 200 events in 20 different cities.
Ensure your next participation in Expo Electrica is a success, we do assemblies nationwide and ask about international logistics. Contact us today and let’s start working on your next booth.
Mantente al tanto de las últimas tendencias y haz que tu stand de feria se convierta en el punto de referencia en cualquier evento.
