Expografica: the event about the innovations in the graphic industry
Stay up to date with the latest trends and make your trade fair stand a point of reference at any event.
Expografica is the most important event for the graphic industry in Mexico and Latin America. It’s the fair where the latest technological innovations, best practices, and most relevant trends in the printing and graphic design industry converge. This event serves as a crucial meeting point for companies, designers, suppliers, and professionals in the graphic sector who are looking to expand their network, discover new technological solutions, and gain valuable insights to optimize their production processes.
Next, we will explore what Expografica Mexico is, its main features, the benefits of participating as an exhibitor, and key tips to maximize your impact at this fair, as well as answering the most frequently asked questions related to the event.
Table of contents
What is Expografica?
Expografica is a space where thousands of qualified visitors gather to learn about the latest innovations, technologies, and services essential for the production process in the graphic industry. Attendees have access to a wide range of exhibitors showcasing state-of-the-art machinery, graphic supplies, design software, and services that cover the entire value chain of the sector.
The event is 40+ years old
| +20 editions held | +13,000 visitors attend | +22,000 m2 of exhibition floor
| +500 leading brands participate
|
Main Features of the Event
- Biennial with two locations. This expo graphics industry exhibition takes place in two different cities every two years to cover two strategic regions: CDMX and Guadalajara.
- Omnichannel Expo. This graphic industry fair adapts to the digital transformation, providing access to the in-person exhibition through multiple channels.
- Specialized conferences and workshops. The event includes conferences, workshops, and live demonstrations, allowing participants to stay updated on the latest trends and technological advancements transforming the industry.
- Technology and innovation. This expo graphics design and printing fair hosts exclusive product and service launches related to the industry. Here, cutting-edge technology and creativity merge to offer innovative and efficient solutions.
- Sales focus. It has become the leading technological fair in Latin America specializing in printing, labeling, and packaging technology, attracting thousands of qualified buyers at each edition.
- Business success. Its success is built on the trust of exhibitors and visitors, who prefer it as the most important business forum in the sector, supported by continuous backing from sister associations and specialized industry media.
Why Participate as an Exhibitor at This Graphic Design and Printing Fair?
Participating as an exhibitor at Expografica Mexico offers countless benefits for companies looking to expand their reach in the graphic industry. The exhibition is an ideal platform to connect with potential clients, suppliers, and other key players in the sector. Additionally, if you are a machinery manufacturer, a supplier of graphic materials, or a graphic design agency, this event is the perfect showcase to present your products and services to a highly specialized audience.
Increase in Brand Perception
Being an exhibitor at Expografica Fair can have a significant impact on your brand’s perception within the graphic industry. By being part of a prestigious event, your company positions itself as a relevant and trustworthy player. Participating in such a recognized fair provides a unique opportunity to strengthen your brand image, building trust with potential clients and solidifying your reputation in the sector. Attendees, who are typically industry professionals, associate participation in these events with quality and seriousness, which can lead to greater long-term recognition.
Access to Training and Trends
Expografica is not only a platform for showcasing products and services but also a space for education and professional development. Throughout the event, workshops, conferences, and panels are held where attendees and exhibitors can learn about the latest technological and market trends in the graphic industry. For exhibiting companies, this is an added value that allows them to stay updated on innovations, ensuring their offerings align with market expectations and demands. This access to specialized training also enhances companies’ ability to quickly adapt to industry changes.
Live Demonstration of Products or Services
One of the greatest advantages of being an exhibitor at this graphic design fair is the opportunity to conduct live demonstrations of your products or services. This format allows visitors to experience firsthand what your company offers, often resulting in a higher conversion rate. Attendees not only see the product in action but can also interact directly with it, creating a stronger connection with your brand. This hands-on interaction facilitates decision-making and provides a competitive edge, as potential clients have the chance to experience the quality and value of your offering in a tangible way.
Generation of Qualified Leads
Fairs like Expografica are highly specialized events, which means exhibitors have access to a very qualified audience. Unlike other forms of marketing, where the effectiveness of leads can be uncertain, exhibitors at this expo graphics can generate direct contacts with people who are already interested in the graphic industry and, therefore, have a high potential to become clients. This type of lead generation is not only more efficient but also increases the chances of closing sales. Furthermore, since these contacts are industry professionals, the leads generated at the fair tend to be more valuable and strategic.
Strengthening the Local Network of Contacts
Although Expografica Mexico is an international event, it also provides an excellent opportunity to strengthen your graphic design agency’s network at the national level. Mexico, being one of the most important countries in the graphic industry in Latin America, attracts a large number of local professionals and companies. Participating in the fair allows you to connect with suppliers, clients, and competitors in the Mexican market, which can help consolidate your presence in this territory. Additionally, establishing local business relationships is key to creating strategic partnerships and increasing your brand’s visibility in the national market, which is particularly relevant if you are looking to expand or strengthen your client base in the country.
Exclusive Benefits of Being an Exhibitor at the Design Expo
Being an exhibitor at Expografica Mexico offers a range of benefits that go beyond simply participating in a trade fair and that, in many cases, cannot be obtained through other marketing strategies.
Advantage | Description |
Access to a segmented audience | Expografica attracts key professionals from the graphic industry, such as printers, designers, machinery suppliers, and more. Participating allows exhibitors to connect with a highly qualified audience, facilitating lead generation and business closure. |
International visibility | The event attracts attendees and exhibitors not only from Mexico but from all over Latin America and other regions, providing an ideal platform to showcase your brand and expand your global presence. |
Exposure to technological innovations | The fair is known for presenting the latest technological innovations in printing, packaging, and graphic design, allowing exhibitors to showcase their most advanced products or services, positioning themselves as industry leaders. |
Networking opportunities | The expo graphics offers a favorable environment for networking with other professionals, companies, and industry leaders. It’s an opportunity to form strategic alliances, share knowledge, and expand your business network. |
Participation in a prestigious event | This event provides an environment conducive to networking with other professionals, companies, and industry leaders. It’s an opportunity to form strategic alliances, share knowledge, and expand your business network. |
Immediate feedback | Expografica attendees often share their opinions and questions in real time, allowing you to adjust your offerings or strategy on the spot. |
Media coverage | Specialized media cover the event, which may include interviews, mentions in articles, and social media posts that amplify your visibility. |
Who can participate as exhibitors?
Expografica CDMX and Guadalajara are open to a wide range of companies within the graphic industry. The key sectors at the event are: labels, packaging, corrugated, and textiles. Therefore, exhibitors can include:
Sector | Description |
Manufacturers of printing machinery
| Companies that develop or sell advanced printing equipment, both for small and large productions. |
Suppliers of graphic materials | Companies that offer products such as inks, papers, posters, and finishing materials. |
Software and technology developers | Companies focused on creating digital solutions for graphic design, print management, and process automation |
Graphic design agency | Companies that provide printing, design, and finishing services for customized or commercial projects. |
Participating as an exhibitor in this graphic industry event allows you to interact directly with a diverse audience, including all of these groups and other key players in the value chain of the graphic industry.
Exhibitor Ecosystem | |
Manufacturers and suppliers | Additional services |
Software Printing machinery Machinery for corrugated cardboard manufacturing Packaging conversion machinery Consumables, supplies, and inks Papers, cardboard, and substrates Accessories, peripherals, and plant services Spare parts and technical service Professional and consumer products |
Business services Associations Business chambers Media and magazines Advertising and marketing
|
Know the profile of the attendees at this event
The attendees at the expo graphics fair are professionals seeking to improve and update their production processes, as well as stay informed about the latest technological trends. Most of them are decision-makers within companies involved in graphic design, printing, and the distribution of graphic products. This event attracts CEOs, production managers, graphic designers, machinery distributors, and other industry specialists committed to innovation and continuous improvement.
Profiles | Main Objective |
| 84% 69% |
Attendees at this graphic industry expo are not only looking to stay updated on the latest trends and innovations, but also to forge strategic connections and find solutions that will drive their businesses forward. Below, we break down the main profiles of those who typically attend the event:
Printing businesses represent one of the main visitor profiles at Expografica. These range from small family-run print shops to large commercial printing companies seeking advanced technologies to improve their processes and expand production capacity. Owners and managers of these businesses attend with the goal of finding innovative solutions that enable them to offer faster delivery times, superior quality, and competitive costs. Additionally, the expo is the ideal place for these professionals to discover digital printing machinery, offset, 3D printing, and other technological advancements that are shaping trends in the industry.
On the other hand, they are also interested in establishing strategic partnerships with suppliers of paper, inks, and other critical supplies for their operations. Their active participation allows them to gain valuable insights into best practices in the industry and compete more effectively in an increasingly demanding and dynamic market.
Brand owners and managers attend Expografica in search of ideas and solutions that help strengthen their visual identity and reach their target audience more effectively. These attendees are looking for innovations in graphic design, packaging, and promotional materials that highlight the quality and personality of their products. The fair offers a unique opportunity to explore new trends in printing and branding that can be applied to marketing campaigns and positioning strategies.
Many brand managers use this space to interact directly with suppliers in the graphic industry, evaluating products and services that allow them to optimize costs and increase the visual impact of their brands. Their focus is on finding customized proposals tailored to the specific needs of their sector.
Creative and advertising agencies as well as graphic design agencies represent another key group of visitors at Expográfica. Professionals from these agencies, such as graphic designers, creative directors, and account managers, attend to explore the latest tools and technologies that can enhance their advertising campaigns. From high-quality printers for prototypes to new customization techniques, this profile is constantly seeking innovation to deliver impactful solutions to their clients.
Expografica serves as an inspirational space where agencies can network with other creatives and share ideas. Additionally, many of these professionals look to collaborate with printers and manufacturers to efficiently and effectively bring their concepts to life, resulting in more memorable campaigns.
Packaging manufacturers find Expografica to be an ideal environment for exploring innovative solutions that combine functionality, sustainability, and aesthetics. In a world where packaging is an extension of the brand, these professionals are looking for printing technologies and materials that allow them to offer personalized and eco-friendly options. From reusable packaging to advanced digital printing, the options presented at the fair help them stay competitive and aligned with market demands.
Moreover, the fair provides an opportunity for these manufacturers to connect with brand managers and creative agencies that require differentiated packaging for their products. This exchange fosters collaboration between various players in the supply chain, leading to more comprehensive and effective solutions.
Suppliers of machinery, inks, and other materials for the graphic industry form a key profile at Expografica. This group attends not only as exhibitors but also as visitors, to analyze the competition and identify market opportunities. Suppliers come to establish direct contact with buyers interested in their products and services, taking advantage of the event to conduct live demonstrations and highlight the advantages of their offerings.
This profile also uses the fair to gather information on how to improve their solutions and adapt to market demands. Additionally, networking with other suppliers fosters strategic collaborations that drive innovation in the sector.
Academic institutions and associations related to the graphic industry also play an important role at Expografica. Universities, technical schools, and trade associations participate to showcase projects, promote talent development, and encourage research in the sector. These entities aim to connect students and emerging professionals with companies that can offer them job or collaboration opportunities.
Additionally, their participation in the fair allows them to stay updated on the latest technological advancements in the industry, which they can later incorporate into their educational programs. This profile also contributes to the event’s development by organizing conferences and training activities that benefit all attendees.
What motivates attendees to participate?
Expografica is an event that attracts a wide variety of attendees due to the unique opportunities it offers in terms of business, learning, and innovation in the graphic industry. These motivations can be broken down into key factors that highlight its value for participants:
- Access to innovation and cutting-edge technology
Attendees are motivated by the opportunity to discover the latest technologies, tools, and trends transforming the graphic industry. From 3D printing to sustainable solutions and mass customization, Expografica is the ideal place to experience these innovations firsthand. Live demonstrations and access to industry experts provide an immersive experience where attendees not only see the products but also understand how they can integrate them into their businesses. - Business opportunities and networking
Expo graphics fosters the exchange of ideas, collaboration, and the creation of strategic partnerships. It also allows attendees to identify opportunities for business expansion, including exploring new product lines, establishing relationships with trusted suppliers, and discovering solutions that improve operational efficiency. Attendees also seek to differentiate themselves from the competition, finding tools at Expográfica that enable them to offer unique value to their clients. - Training and continuous learning
Expografica is not only an exhibition but also an educational space. Attendees are motivated by the opportunity to participate in conferences, workshops, and panels where industry leaders share knowledge and success stories. This educational component is particularly appealing to those looking to stay updated in a highly competitive and ever-evolving market. - Inspiration and creativity
Graphic design and printing are inherently creative sectors. Expografica inspires its attendees by showcasing examples of innovative applications and impactful projects. This environment motivates visitors to think disruptively and apply what they’ve learned to their own projects, driving both personal and professional growth.
In summary, Expografica is not just a fair, but a catalyst for opportunities. Its ability to bring together innovation, education, and networking in one place is what motivates thousands of people to participate each year, solidifying it as one of the most important events in the graphic industry.
Tips for Exhibitors: How to Prepare and Maximize Your Impact?
Proper preparation for Expo Impression is crucial to make the most of this opportunity. Here are some key tips to ensure your participation as an exhibitor is a success:
Create a Creative Booth
A creative and well-designed booth is essential to capture the attention of attendees, especially at a fair focused on the design industry. It’s not just about being visually attractive but also functional and aligned with your brand identity:
- Highlight your products or services with prominent displays.
- Ensure the booth is comfortable and accessible for visitors.
- Plan ahead to stand out from the competition.
If you need assistance in creating a booth that truly makes an impact, don’t hesitate to contact us. In Lluvia Display we specialise in designing and manufacturing customised stands that will make your brand stand out at any event.
Train Your Team
The staff at your booth will be the face of your brand during the event, so it’s crucial that they are well-prepared. Organize training sessions to ensure they have a deep understanding of the products, services, and key messages you want to convey. Teach them how to interact with different types of attendees, from technical professionals to executives, and make sure they can answer questions clearly and professionally. A well-trained team builds trust and leaves a positive impression on visitors.
Create Memorable Experiences
Interactive activities and live demonstrations are excellent ways to attract the audience’s attention. Attendees are looking for experiences that allow them to understand how your products or services can benefit them. Consider showcasing machinery in action, organizing contests, or giving away free samples. These experiences will not only make visitors remember your brand but also increase the likelihood of generating conversations and high-quality leads.
Collect Contacts and Follow Up
Make sure you have efficient tools to capture the details of attendees interested in your offerings. This can include digital forms or apps to scan credentials. Offer something in return, such as a free download, exclusive access to information, or a promotional gift, to encourage visitors to share their contact information. A solid contact database is the true value of the event, as it will allow you to convert prospects into clients after the fair. After the event, personalize your messages, thanking them for their visit and offering relevant information or appointments. A good follow-up can turn a lead into a long-lasting business relationship.
Social Media Before, During, and After
Leverage social media to amplify your presence during the event. Before Expografica, promote your participation on your profiles. During the event, post photos of your booth, videos of your demonstrations, and updates on ongoing activities. Afterward, continue sharing content about your participation, insights, and achievements.
Tip:
Use official event hashtags and tag relevant attendees or collaborators to increase your reach.
Encourage visitors to share content from your booth, which can generate more visibility for your brand both inside and outside the venue.
Evaluate Your Participation
After the event, analyze the results to measure your success and learn for future fairs. Evaluate aspects such as the number of leads generated, social media interactions, and return on investment (ROI). Also, gather feedback from your team on what worked well and what areas could be improved. This analysis will help you plan more effectively and maximize your impact at future events.
Following these tips will allow you to make the most of your presence at Expografica, establishing valuable business relationships and standing out in such a competitive event.
Frequently Asked Questions About Expografica Mexico
Expografica takes place every two years at
Expo Santa Fe in Mexico City and Expo Guadalajara in Guadalajara. The exact dates may vary each year, so it is advisable to check the updated information on the official website.
Costs vary depending on the size and location of the booth, as well as any additional services you choose. It is recommended to contact the organizers directly to learn about the available packages.
The key is to have a booth that captivates visitors and helps you achieve your business goals. Contact us, and let’s start designing your next booth! Additionally, you can complement your booth with:
- Merchandising: Promotional material such as catalogs, brochures, and business cards.
- Products or Samples: Items to display and showcase.
- Live Demo Equipment: Tools like screens or tablets for live demonstrations.
- Visitor Data Collection Tools: Items like forms or QR codes to capture visitor information.
Yes, it is recommended to register in advance for both exhibitors and attendees, as spaces and tickets tend to sell out quickly.
How We Can Help You Stand Out at Expografica
At our booth design agency, we specialize in creating unique spaces that capture the essence of your brand and ensure you stand out from the crowd. At Lluvia Display, we offer:
- Innovative and Custom Designs: We create creative booths that combine functionality and aesthetics to reflect your corporate identity.
- Guaranteed Quality: We use high-quality materials and secure structures to ensure a smooth experience.
- Comprehensive Service: We handle design, manufacturing, assembly, and disassembly, allowing you to focus on your business.
- Strategic Consulting: We help maximize the impact of your booth with innovative ideas and practical recommendations.
- Proven Experience: We have worked with over 500 brands and more than 200 events across 20 cities.
Make your participation in this event a resounding success, whether attending Expografica CDMX or Guadalajara. Contact us today and let’s start working on your next booth.
Mantente al tanto de las últimas tendencias y haz que tu stand de feria se convierta en el punto de referencia en cualquier evento.
