Fitma: everything you need to know about the International Technology and Manufacturing Fair
Stay up to date with the latest trends and make your trade show booth the benchmark at any event.
The International Technology and Manufacturing Fair (Fitma) has established itself as the benchmark event for the advanced manufacturing and industrial technology sectors. This meeting brings together the most prominent companies, innovative projects, and industry experts, creating a unique space for learning, collaboration, and business development. If you are looking to discover the latest trends, strengthen your positioning in the industry, or expand your network of strategic contacts, Fitma is a great opportunity to advance in the world of manufacturing.”
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What is Fitma?
Fitma, the International Technology and Manufacturing Fair, is one of the most relevant manufacturing trade shows for the industrial sectors. Designed to promote innovation and technological development, it brings together leading companies, advanced solutions providers, and specialists from various industries.
With a special focus on the technology and manufacturing sectors, Fitma positions itself as a meeting point for innovation and industrial investment. Its main objective is to connect Latin American companies with the most advanced technological developments in the metalworking sector, driving process modernization and strengthening value chains in the region.
Main features of the event:
- Focus on advanced manufacturing and industrial technology: Fitma focuses on the latest trends and advances in the manufacturing industry. From cutting tools and clamping systems to robots and CAD/CAM software. This is one of the manufacturing trade shows that showcases solutions designed to optimize productivity and quality in the manufacturing industry.
- Focus on the Latin American market: Although it brings together participants from around the world, the event is designed to strengthen the manufacturing sector in Latin America, allowing companies in the region to access advanced technologies that improve their competitiveness.
- High-impact networking platform: Attendees have multiple opportunities to establish valuable contacts and generate business relationships, with spaces specifically designed for professional interaction.
- Specialized technical training: Fitma offers conferences and interactive sessions led by experts. These activities allow attendees to stay updated on the latest trends and techniques in the industry.
- Personalized B2B meetings: The event facilitates highly focused business meetings, providing companies with the opportunity to negotiate and close deals with strategic partners in a professional environment.
- High-quality biennial exhibition: This biennial nature ensures that each edition is aligned with the latest advances in the sector.
Why participate as an exhibitor at this Technology and Manufacturing industry fair?
Being an exhibitor at this manufacturing trade shows not only involves showcasing your products or services, but also positioning yourself as a key element in the competitive industrial sector. This fair offers a unique environment for companies to interact directly with a highly qualified audience, composed of decision-makers, specialized buyers, and industry opinion leaders.
Access to a growing market:
Fitma connects you with local and global companies seeking to update their operations with cutting-edge technology.
Industry positioning:
Showcasing your solutions at an event recognized for its focus on advanced manufacturing can position you as a leader in innovation and quality, standing out from the competition
Immediate business opportunities:
The B2B meetings organized during the manufacturing trade shows are an excellent opportunity to negotiate with potential clients, close sales, and form strategic alliances in a professional environment.
Training and technological updating:
Exhibitors have privileged access to conferences and technical demonstrations, allowing them to stay up-to-date with the latest trends and adapt to market needs.
Increased brand visibility:
By participating, your company appears in the event’s promotional channels, such as catalogs, digital platforms, and social networks, increasing your brand’s reach before, during, and after the fair.
Exclusive advantages of being an exhibitor
Fitma manufacturing trade shows represent a unique opportunity to connect with the manufacturing industry in Latin America. Companies that participate as exhibitors access a series of exclusive advantages
Advantaje | Description |
Connection with decision-makers. | Fitma attracts a highly qualified audience, including directors, production managers, engineers, technicians, and other professionals with decision-making power in their companies, facilitating contact with potential clients. |
Generation of high-quality leads. | Direct interaction with visitors interested in your products and services allows you to generate high-quality leads with a higher probability of conversion into sales. |
Demonstration of products and services. | Fitma allows you to showcase your products and services in a real environment, offering visitors the opportunity to experience their features and benefits firsthand. |
Training and learning opportunities. | FITMA offers a program of technical conferences and interactive presentations in the Emerging Technologies Theaters, providing you with opportunities to acquire new knowledge and stay up-to-date with the latest trends. |
Direct market feedback. | Interacting with visitors gives you the opportunity to obtain direct feedback on your products and services, which helps you identify areas for improvement and adapt your offer to market needs. |
Who can participate as exhibitors?
Fitma is designed for companies and organizations from various industrial sectors that seek to boost their growth, position themselves as leaders in the sector, and connect with key players in the manufacturing industry.
Type of Company/Exhibitor Type | Description |
Manufacturers of Metalworking Machinery and Equipment | Companies that produce machinery and equipment used in the metalworking industry: cutting tools, clamping systems, automation equipment, robots, CAD/CAM software, finishing and coating equipment, among others. They are the core of the exhibition. |
Technology and Services Providers for Manufacturing. | Companies offering technological solutions and services that complement machinery and equipment, such as computer numerical control (CNC), computer-aided design and manufacturing software (CAD/CAM), industrial automation, etc. |
Distributors and Representatives of International Brands. | Companies that act as intermediaries, distributing or representing foreign manufacturers of machinery and equipment in the Latin American market. |
Manufacturing Supply Chain Companies. | Companies that offer logistics and support services to the manufacturing industry, including transportation, storage, packaging, insurance, financing, etc. |
Get to know the profile of the attendees at this event
Fitma brings together a specialized audience representing the best of Latin America’s manufacturing and technology industry. According to the data of the organizers, the positions and areas of the main attendees to this event are:
Profiles: | Main objective |
| 20% Research of new products
15% Observer 17% Recommendation
20% Significant influence on the purchase
28% Final decision making |
Fitma attendees not only seek to learn about the latest technologies and machinery for the manufacturing industry but also to establish strategic contacts and find solutions that optimize their production processes. Below, we break down the main profiles that usually attend the manufacturing trade shows:
Owners of metalworking workshops attend Fitma in search of technological solutions that allow them to modernize their operations, reduce costs, and improve the quality of their services. This profile is highly interested in machinery, advanced tools, and technologies that increase the precision and efficiency of their processes.
As strategic leaders, their main focus is on identifying investments that offer a high return and position them as leaders in the sector.
These business leaders participate in Fitma to explore innovative solutions that directly impact the strategic results of their organizations. Interested in adopting cutting-edge technologies, they seek opportunities to optimize the supply chain, improve profitability, and strengthen their market positioning.
This group of professionals attends Fitma with the aim of learning about technologies that improve efficiency and productivity on production lines. Interested in advanced machinery, automation, and management software, they seek tools that optimize times, reduce waste, and ensure quality in processes.
Design engineers find in Fitma a space to discover technological tools that allow them to develop more efficient and competitive products. They seek CAD/CAM software, prototyping equipment, and technologies that improve the precision and feasibility of their designs. This profile has a technical and creative approach and seeks suppliers that offer personalized solutions for their projects.
Purchasing managers participate in Fitma to identify reliable suppliers and evaluate competitive offers.
Their focus is on finding products and services that offer an excellent cost-benefit ratio, as well as establishing long-term business relationships with leading manufacturers and distributors.
Plant managers attend Fitma with the aim of learning about solutions that allow them to optimize the efficiency and productivity of their facilities.
Interested in automation, machinery, and real-time monitoring systems, they seek innovations that minimize downtime, maximize production, and improve safety in the workplace.
Quality control managers attend Fitma to explore tools and technologies that ensure precision and consistency in manufacturing processes. This profile focuses on inspection equipment, measurement systems, and analysis tools that allow them to meet international standards.
They are meticulous and seek partners that can offer reliable solutions backed by recognized certifications.
Machine operators visit Fitma to learn firsthand about the technologies they will use in their daily work. Interested in modern machinery, operating software, and automation systems, they seek solutions that simplify their tasks and increase the efficiency of operations.
They also value technical training and practical demonstrations that allow them to acquire skills and adapt quickly to new tools.
Fitma brings together key technology and manufacturing professionals with the common goal of finding innovative solutions and growth opportunities. Knowing their profile allows exhibitors to optimize their strategies and turn each interaction into a valuable opportunity to build lasting business relationships.
Tips for exhibitors: how to prepare and maximize your impact at the fair?
Participating as an exhibitor in manufacturing trade shows like Fitma is an investment that can yield great results if approached with a clear and well-executed strategy. From pre-planning to on-site interaction, every detail counts to stand out from the competition, capture the attention of attendees, and convert contacts into business opportunities.
Prepare your team
The personnel in charge of your booth play a fundamental role in the success of your participation in Fitma. They are the ones who will interact directly with visitors, resolve doubts, and present your products or services.
It is essential that your team is well prepared to represent the company professionally, with in-depth knowledge of the products they are exhibiting and the ability to answer technical questions efficiently. In addition, exhibitors should be proactive, always seeking new opportunities to interact with attendees.
It is important that the team not only has technical knowledge but also commercial skills to identify quality leads and promote your products convincingly. Instructing your team on how to manage short but effective sales conversations is key to maximizing impact.
Design a booth that makes an impact
The booth is the initial point of contact with attendees and, therefore, must reflect your brand and the values you want to convey. A well-designed booth will not only attract attention but will be crucial to converting visitors into leads and establishing a good first impression.
When designing your space, it is important to ensure that the design is visually appealing and consistent with your brand identity, using colors, logos, and graphics that are easy to recognize and remember.
Additionally, the layout of the space should allow for smooth circulation of attendees, avoiding congestion and promoting a comfortable and enjoyable experience. At Lluvia Display, we specialize in designing and manufacturing custom booths that will make your brand stand out at any event.
Offer practical and dynamic demonstrations
Nothing attracts attendees more than the possibility of seeing and trying a product in action. Live demonstrations are an excellent way to capture the attention of visitors, showing the true value and operation of your products or services.
For these demonstrations to be effective, it is important that they are well planned. Establish specific schedules for the demonstrations, ensuring that they are aligned with the flow of people at the fair.
Promote your participation before and during the event
The success of your participation does not only depend on what happens inside the venue during the three days of the fair, but also on the actions you take before and during the event to attract visitors to your booth. Start with a pre-event promotional campaign.
In the weeks leading up to Fitma, be sure to announce your participation on social media platforms, such as LinkedIn, Instagram, and X. Publish engaging content related to the products or services you will present, and highlight the advantages of visiting you at the event. If you plan to carry out any special activity, such as demonstrations or presentations, communicate it in advance to attract the attention of attendees.
Offer memorable experiences
For your participation in Fitma to be truly effective, you must ensure that visitors remember your company long after leaving the event. The key is to offer unique and memorable experiences that go beyond product display. Consider giving attendees quality promotional items that are useful and represent your brand. Another way to create a memorable experience is by organizing interactive activities within your booth, such as exclusive demonstrations. These activities will not only attract more visitors but will also generate a positive and dynamic environment around your brand.
Another way to create a memorable experience is by organizing interactive activities within your booth, such as exclusive demonstrations. These activities will not only attract more visitors but will also generate a positive and dynamic environment around your brand.
Follow up on generated contacts
Proper follow-up is key to transforming leads into real business opportunities. Take the time to classify the contacts obtained, segmenting them according to the level of interest and their needs. Carry out personalized follow-up, sending emails thanking them for the visit, providing additional information about the products of interest, and offering the possibility of continuing the conversation outside the event.
Also, take the opportunity to conduct satisfaction surveys or ask for feedback about your booth and the presentations you made. This information is valuable for improving your participation in future editions of Fitma and other similar events. Proper follow-up not only increases the chances of closing sales but also helps consolidate your presence and reputation in the sector.
A well-designed booth, accompanied by an effective strategy and a highly prepared team, is the key to standing out in an event of the magnitude of Fitma. Lluvia Display can help you transform your vision into reality, designing a space that attracts attention, communicates your message, and offers a memorable experience to attendees. Contact Lluvia Display and ensure an impactful presence that makes a difference.
Frequently asked questions about the International Technology and Manufacturing Fair
Fitma is held every two years, establishing itself as a key biennial manufacturing trade show for the technology and manufacturing industry in Latin America. It takes place at Centro Citibanamex, in Mexico City. To find out the exact dates and other details, we recommend visiting the official Fitma website.
Costs vary depending on the size and location of the booth, as well as the additional services you choose. It is advisable to contact the organizers directly to find out about the available packages.
The main thing is to have a booth that captivates visitors and helps achieve your business goals, write to us and let’s start designing your next booth! In addition, you can complement your booth with:
- Merchandising, promotional material such as catalogs, brochures, and business cards.
- Products or samples to display.
- Equipment for live demonstrations, such as screens or tablets.
- Tools to collect visitor data, such as forms or QR codes.
Yes, for both exhibitors and attendees, it is advisable to register in advance, as spaces and tickets tend to sell out quickly.
How can we help you stand out at Fitma?
At Lluvia Display, a booth design agency-workshop, we specialize in creating unique spaces that capture the essence of your brand and ensure you stand out from the crowd:
- Custom and impactful designs. We create unique booths that combine creativity, functionality, and aesthetics to communicate your message effectively.
- Top-quality materials. We use safe and durable structures that ensure impeccable assembly and a professional presentation.
- Comprehensive service. We take care of the entire process: design, manufacturing, assembly, and disassembly, so you can focus on your business objectives.
- Personalized strategies. We offer practical ideas and strategic recommendations to make the most of your booth and generate valuable connections.
- Solid track record. With more than 500 brands and hundreds of events in our portfolio, we are experts in creating memorable experiences at major fairs and exhibitions.
Make your participation in Fitma unforgettable and leave a lasting impression. Contact us today and let’s start designing a stand that makes you stand out.
Mantente al tanto de las últimas tendencias y haz que tu stand de feria se convierta en el punto de referencia en cualquier evento.
