The Food Tech Summit & Expo: The Fair for the Food and Beverage Industry
Mantente al tanto de las últimas tendencias y haz que tu stand de feria se convierta en el punto de referencia en cualquier evento.
The Food Tech Summit & Expo has established itself as the most important event for the food and beverage industry in Latin America. It is a platform that connects leading companies with innovative projects, researchers, and decision-makers, creating an ideal environment to learn, collaborate, and close deals. Whether you’re looking to position yourself as an industry leader, discover the latest trends, or expand your network, this event is a must-attend on any food industry professional’s calendar.
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What is The Food Tech Summit & Expo?
The Food Tech Summit & Expo is an annual trade fair where the most important players in the food and beverage industry gather to explore the latest innovations and market trends. This event combines exhibitions, conferences, workshops, and networking activities in a single place.
It is the leading exhibition for ingredients, additives, solutions, processing, and packaging for the food and beverage industry in Latin America. A space where the industry comes together to experience, create, and innovate, develop products, receive training, and networking.
Since its first edition, which began with a congress and a magazine, the event has grown exponentially, attracting hundreds of exhibiting companies and thousands of visitors interested in technological advancements, sustainability, and new business opportunities in the sector.
Key Features of the Event
- Commercial Exhibition: Renowned international companies showcase their products, services, and innovations in food stand design made to attract and amaze.
- Keynote Conferences: Global experts share their insights on cutting-edge topics, such as automation, artificial intelligence, sustainability, and consumer trends.
- Interactive Workshops: Attendees have the opportunity to learn new skills and explore disruptive technologies.
- Networking Opportunities: Dedicated spaces to establish strategic connections with other professionals and industry leaders.
28,000 m² of exhibition floor | 450+ exhibitors | 4+ networking spaces |
20,000+ potential buyers | 45+ free conferences | 16+ countries |
Why Participate as an Exhibitor at This Food and Beverage Industry Fair?
Exhibiting at the Food Tech Summit & Expo is not just a financial investment but a strategic decision that can transform how your company interacts with the market. Below are the main reasons why participating as an exhibitor is an invaluable opportunity.
Brand Positioning and Recognition
In a competitive market like food and beverage, standing out is crucial. Having an eye-catching food stand design at this event puts your brand on the radar of thousands of attendees, including decision-makers, buyers, and distributors. It also allows you to differentiate yourself from the competition and strengthen your presence in the industry.
High-Quality Lead Generation
The event gathers a highly segmented and specialized audience. This means visitors are genuinely interested in the products and services being showcased. With the right approach, these contacts can become potential clients with a high probability of conversion.
Presenting Innovative Products
If you have a new product or service, this is the ideal place to launch it. The Food Tech Summit & Expo provides a dynamic environment where attendees are eager to discover the latest innovations, increasing the chances of generating interest and enthusiasm. Additionally, you can explore products in the food and beverage industry to form partnerships and integrate them into your business.
Expanding Your Network
The fair attracts thought leaders, entrepreneurs, researchers, and key professionals. Participating as an exhibitor gives you direct access to these individuals, facilitating the creation of strategic relationships that can lead to long-term collaborations and partnerships.
Market Insights
Beyond showcasing your company’s offerings, the event is an opportunity to study your competition, understand emerging trends and gather valuable information about your customers’ needs and preferences.
Exclusive advantages of being an exhibitor
Participating as an exhibitor at a food and beverage industry fair of this magnitude offers unique benefits that cannot be obtained through other marketing strategies.
Advantage | Description |
International Reach | The Food Tech Summit & Expo not only attracts local companies but also representatives from international markets, giving you the opportunity to expand your business horizons. |
Attracts the Right Prospects | This event puts you face-to-face with the right audience, allowing you to build a tangible network of new prospects. |
Direct Interaction | Unlike digital campaigns, this food and beverage industry fair allows you to interact face-to-face with potential clients, building trust and empathy. |
Immediate Feedback | Attendees often share their opinions and questions in real-time, enabling you to adjust your offering or strategy on the spot. |
Media Coverage | Specialized media cover the event, which may lead to interviews, mentions in articles, and social media posts that amplify your visibility. |
Digital Presence All Year | You can present your company in the event’s directory and digital map, as well as generate business appointments and specialized contacts. |
Who Can Participate as Exhibitors?
Among the recurring exhibitors are companies specializing in the production of various ingredients and additives, as well as suppliers of processing, food pack, machinery, and the general industry. Below is the list of those considered by the event organizers:
Ingredients and Additives | Suppliers of Processing, Food Packaging, and Machinery | Industry Suppliers |
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Get to Know the Profile of Attendees at This Event
The Food Tech Summit & Expo has established itself as a reference event for the food and beverage industry in Mexico, attracting a wide range of professionals, companies, and key players in the sector. According to information from the organizers, the main roles and areas of the attendees at this event include:
Role | Area |
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Industries | |
Agriculture, livestock, fishing, meat products, industrial cafeterias, restaurants, packaging, dairy, beverages, supplements, distributors, retail, dressings, sauces, condiments, processed foods, food processing, snacks, chips, baked goods, confectionery, and others. | |
Attendees at this food and beverage industry expo not only seek to stay updated on the latest trends and innovations, but also aim to forge strategic connections and find solutions that will drive their businesses forward. Below, we break down the main profiles that typically attend the event:
High-level executives, such as CEOs, operations managers, and leaders of key departments, attend the Food Tech Summit & Expo to explore opportunities that could improve their companies’ competitiveness. This group is particularly interested in cutting-edge technologies, sustainable solutions, and strategies that optimize production, distribution, and marketing of their products.
These key figures are responsible for making strategic decisions and are, therefore, looking for suppliers, partners, and tools that can help them achieve their corporate objectives. Their focus is on customized and scalable solutions.
The event also attracts buyers from retail chains, supermarkets, restaurants, and wholesale distributors interested in expanding their product portfolios. These attendees seek to establish direct business relationships with manufacturers and suppliers offering innovative, differentiated products or those with high sales potential.
This type of visitor has a practical focus: they evaluate the quality, price, and innovation of the products on display to identify opportunities that align with the needs of their markets.
Entrepreneurs and startup founders attend the event to find inspiration, funding, and collaboration opportunities. These attendees are highly interested in emerging trends, such as the use of artificial intelligence in the industry, functional ingredients, and sustainable technologies.
For them, the Food Tech Summit & Expo is a space to learn from experts, identify potential mentors, and seek partnerships with established companies that can accelerate their growth.
Another important group of attendees consists of product developers, researchers, and innovation specialists. These professionals are responsible for designing and refining the products that will reach the end consumer. Their interest lies in exploring new raw materials, production processes, and technological tools that can improve quality and efficiency.
These attendees are looking for suppliers of unique ingredients, advanced equipment, and consultants who can help them turn ideas into successful products.
The Food Tech Summit & Expo also sees participation from universities, research centers, and government agencies interested in promoting innovation and development in the sector. These attendees are typically focused on fostering sustainable initiatives, food safety policies, and training programs that benefit the industry.
Business, marketing, and technology consultants also have a prominent role at the event. Their goal is to connect with companies that need expert guidance to optimize processes, improve positioning, or implement more effective market strategies.
The marketing sector is strongly represented at the event, with representatives looking for trends to implement in campaigns, products, or brand positioning strategies. These attendees are interested in understanding how innovations can be translated into competitive advantages for their companies
The media plays a crucial role at the Food Tech Summit & Expo. Journalists, reporters, and bloggers specializing in the food and beverage industry attend to cover the event’s news, interview key leaders and exhibitors, and highlight the trends that will shape the future of the sector.
Media representatives are not only looking for relevant stories but also exclusive data, product launches, and key contacts that allow them to enhance their coverage. Furthermore, their participation is essential in amplifying the event’s media impact and that of the exhibitors.
What Motivates Attendees to Participate?
Beyond their profiles, attendees at the Food Tech Summit & Expo share certain motivations that drive them to participate year after year:
- Discover Trends: The food and beverage industry evolves rapidly, and the event offers a comprehensive view of what is to come.
- Build Strategic Connections: Networking is one of the key pillars of the event, allowing attendees to forge valuable relationships with other industry players.
- Solve Specific Problems: Many attendees come with concrete challenges, such as improving operational efficiency, reducing costs, or diversifying their portfolio.
- Explore New Opportunities: From finding new suppliers to discovering disruptive technologies, the event serves as a space to expand business horizons.
The Food Tech Summit & Expo is a unique meeting point where professionals from different areas come together to learn, collaborate, and grow their businesses. If you plan to attend as an exhibitor, it’s important to identify the key profiles you want to attract and design a strategy that maximizes your impact in this event full of opportunities.
Tips for Exhibitors: How to Prepare and Maximize Your Impact at the Fair
Participating in the Food Tech Summit & Expo offers a great opportunity to showcase your products and services to a highly qualified audience, but it also requires strategic planning to stand out in such a competitive event. Here are some practical tips to help you prepare and ensure your participation is a resounding success:
Define Clear Objectives
Before participating, it’s essential to clearly define what you want to achieve at the event. This might include generating direct sales, capturing leads, increasing brand recognition, or even forming strategic partnerships. Defining your goals will help you focus your efforts and measure your return on investment (ROI) effectively. If your goal is lead generation, make sure you have an appropriate system in place to capture and follow up on the contacts you gather.
Design an Attractive and Functional Stand
The design of your food stand is one of the key factors in attracting attention. Ensure your space is visually appealing and aligned with your brand identity. Consider the following aspects:
- Interactive Elements: People are drawn to interaction. Incorporating touchscreens, live demos, or innovative technologies can make attendees spend more time at your stand.
- Layout and Flow: The stand should be accessible and comfortable for visitors. Ensure there’s enough space to showcase your products and for attendees to move around easily.
- Visibility and Signage: Your brand should be visible from various angles of the expo. Use banners, signs, or lighting to highlight your presence.
If you need assistance creating a food stand design that makes a real impact, don’t hesitate to contact us. At Lluvia Display, we specialize in designing and building custom stands that will make your brand stand out at any event.
Train Your Team
The team at your stand should be fully prepared to engage with attendees effectively. Some key points include:
- Product Knowledge: Ensure every team member has in-depth knowledge of the products or services you’re exhibiting.
- Sales and Communication Techniques: Train your team in consultative sales techniques and how to approach visitors in a friendly yet professional manner. The focus should be on providing value and information.
- Identifying Opportunities: Train your team to quickly identify the most qualified prospects and prioritize their attention.
Leverage Networking Opportunities
The Food Tech Summit & Expo is an unparalleled networking space, not only among exhibitors but also with other industry players. In addition to visitors at your stand, look for opportunities to connect with other exhibitors and professionals from the sector. Some tips for effective networking include:
- Pre-schedule Meetings: If you know who will be attending, arrange meetings with key companies before the event to maximize your time there.
- Post-Event Follow-up: After the event, be sure to follow up with the contacts you made. A simple thank-you email for their visit can be the first step in closing a deal or forming a partnership.
Pre-Event Promotion
Don’t leave everything for the event itself. Use your communication channels before the Food Tech Summit & Expo to generate anticipation and attract visitors to your stand. Some strategies include:
- Email Marketing: Send personalized invitations to your current and potential clients.
- Social Media: Post on your social networks announcing your participation, the types of products you’ll be showcasing, and any special offers or giveaways you’ll have during the expo.
- Website and Blog: Be sure to include details about your participation on your website and blog, inviting your followers to visit your stand.
Prepare for Frequently Asked Questions
It’s common for attendees to ask similar questions about your products or services. Be prepared to answer the most frequent questions clearly and quickly. Some common questions you might receive include:
- What are the advantages of your product or service compared to competitors?
- How can they get more information about your products or services?
- What kind of support or training do you offer after the purchase?
- Do you have any special offers or promotions during the event?
Stay Visible Throughout the Event
Ensure your brand remains visible throughout the event. This doesn’t just mean having an attractive food stand design but also taking advantage of the sponsorship opportunities offered by the event. Sponsors often get more visibility during the fair, which will help boost your presence in front of the audience.
Attend Conferences and Talks
If the event includes conferences or talks related to your sector, take the opportunity to attend and participate. These sessions are excellent opportunities to learn about emerging trends and also to network with speakers and other key attendees who might be interested in your products or services.
Conduct a Post-Event Analysis
Once the event is over, conduct an analysis of the results. Evaluate how well your goals were met, the quality of the contacts made, and the sales completed. This analysis will help you improve your strategies for future events.
Preparing adequately for the Food Tech Summit & Expo and implementing these recommendations will help you get the most out of the fair. Your participation can be crucial in strengthening your presence in the industry, generating new business opportunities, and expanding your network of contacts.
Frequently Asked Questions about the Food Tech Summit & Expo
The Food Tech Summit & Expo typically takes place between September and October at the Citibanamex Center in Mexico City. The exact dates may vary each year, so it’s recommended to check the updated information on the official website.
The costs vary based on factors such as the size and location of the stand, as well as any additional services you choose. It’s recommended to request a quote directly from the event organizers to get information on the available packages and pricing details.
The key is to have a food stand design that captivates visitors and helps achieve your business objectives. Contact us and let’s start designing your next stand. Additionally, you can complement your stand with:
- Merchandising and Promotional Material: This includes catalogs, brochures, and business cards to provide to potential clients.
- Products or Samples to Display: Make sure to have physical products or samples that visitors can touch and explore.
- Live Demonstration Equipment: If applicable, bring equipment like screens, tablets, or any devices you need to demonstrate your products in action.
- Tools for Data Collection: Have forms, QR codes, or lead capture tools ready to gather information from visitors for follow-up purposes.
Yes, it is recommended to register in advance for both exhibitors and attendees, as spaces and tickets tend to sell out quickly.
No. In recent years, The Food Tech has developed its own digital platform with multiple channels to keep the industry updated throughout the year. In addition to the expo, they offer a news portal with relevant articles and a multimedia content platform.
How We Can Help You Stand Out at the Food Tech Summit & Expo
At Lluvia Display, we specialize in designing unique spaces that capture the essence of your brand and ensure you stand out from the crowd. Here’s how we can support you:
- Custom Design: We create stands that seamlessly blend functionality and aesthetics to reflect your corporate identity and leave a lasting impression.
- Guaranteed Quality: We use top-quality materials and secure structures to ensure a smooth, hassle-free experience throughout the event.
- Comprehensive Service: From design and fabrication to assembly and disassembly, we handle everything so you can focus on growing your business and engaging with attendees.
- Strategic Consulting: We help maximize your food stand design’s impact with innovative ideas and practical recommendations that drive results.
Make your participation at the Food Tech Summit & Expo memorable. Contact us today and let’s start working on your next exhibition stand.
Mantente al tanto de las últimas tendencias y haz que tu stand de feria se convierta en el punto de referencia en cualquier evento.
