The Ultimate Guide to Exhibiting in Mexico

Mantente al tanto de las últimas tendencias y haz que tu stand de feria se convierta en el punto de referencia en cualquier evento.

Welcome to the definitive resource for international companies looking to conquer the dynamic Mexican market through trade shows. Mexico stands as a pivotal hub for business and manufacturing in Latin America, offering a strategic gateway to a vast consumer base and robust supply chains. For brands seeking to establish a strong presence, participating in

Trade shows in Mexico are not just an option—it’s a necessity. This comprehensive guide will equip you with the knowledge, strategies, and industry-specific insights needed to succeed. From understanding the key industrial sectors to navigating logistics and optimizing your booth design, we cover everything you need to know.

What You Should Know About Trade Shows:

Trade shows provide a unique opportunity for face-to-face engagement with potential clients, allowing companies to build trust and close deals directly.
They serve as a powerful platform for lead generation, attracting a large number of qualified prospects who are actively looking for new products and services.
Attending trade shows helps companies strengthen their brand visibility and establish credibility within their industry.
Exhibiting allows businesses to conduct market research by gathering direct feedback on their products and analyzing competitor offerings.
Trade shows can be a cost-effective way to generate sales leads and build relationships compared to traditional marketing methods.

Why Exhibit in Mexico? The Strategic Advantage

Mexico’s economy is a powerhouse, driven by strong manufacturing sectors, a growing middle class, and favorable trade agreements. For foreign companies, the benefits of exhibiting here are manifold:

Market Penetration: Trade fairs provide a direct line to a receptive market, allowing you to showcase products and services to key decision-makers and a qualified audience.
Networking Opportunities: Connect with local distributors, suppliers, potential clients, and industry peers, forging valuable relationships that can lead to long-term partnerships.
Competitive Edge: By being physically present, you demonstrate commitment to the Mexican market, building trust and credibility that can set you apart from competitors.
Industry Insights: Gain firsthand knowledge of local trends, consumer behavior, and competitive landscapes, which is invaluable for refining your market entry strategy.

Where to exhibit in Mexico? Key Sectors & Top Trade Shows

Mexico’s industrial landscape is diverse and rich with opportunities. To maximize your impact, you need to identify the fairs that align with your specific industry. Here, we delve into the most important Mexico trade fairs, organized by sector.

The Plastics Industry

The plastics sector in Mexico is a global leader, with strong production and innovation in key regions. Whether you are specialized in plastics fabrication or need to expand your business, attending a plastics expo will give you a better idea of what other industries are doing and how you can implement new processes to boost your sales.

You can do this by attending different trade fairs: Get to know the best for you.

Expo Plásticos

In previous shows, 45% of attendees found new suppliers and solutions at Expo Plastics. This trade show features the most up-to-date machinery, technology, and solutions aimed at boosting productivity and increasing margin of gain for companies in the plastics industry.

As an attendee, you will learn more about resources, and as an exhibitor, you might even expand into new markets. Make the most of your presence at Expo Plasticos with smart planning, customized stand solutions, and direct access to decision-makers and leads.

Plastimagen

It is considered to be the most important event in Latin America, as it provides a network of more than 70,000 national and international contacts dedicated exclusively to the plastic transformation through innovation, which can result in the improvement of their products.

Register and become part of the 52% of attendees at Plastimagen looking to purchase products and/or connect with new suppliers and come from over 44 countries, including key markets like the United States, Guatemala, Colombia, Brazil, China, Europe, and more.

The Automotive and Transportation Industry

Mexico’s automotive industry is a cornerstone of its economy, attracting major international players. Trade fairs in Mexico offer unparalleled opportunities to connect with a diverse range of industry leaders, from top-tier vehicle manufacturers to suppliers. There are plenty of events and options for you to choose from:

Expo ANPACT

You know an expo is successful when it has celebrated 20 editions. Just in 2025, Expo ANPACT welcomed dozens of companies from 35 different countries to present solutions for transportation suppliers through live demonstrations and an awards ceremony.

The logistics of this exhibition will make your experience even better, as you will have easy access to observe unique trends and technologies, as well as sharing the expertise of opinion leaders that favor the growth of the transportation industry.

Expo Transporte Puebla

Position your brand amongst 140 of the leading companies of the automotive industry in North, Central and South America. This exhibition is ideal for thousands of transportation and logistics leaders, especially those who hold positions as managers, consultants and executives.

One of its advantages is that it helps as a platform to display new products and establish commercial partners to maximize your impact in the industry while also sharing experiences with other leaders of the industry in a dynamic environment.

Expo Cesvi México

This Expo is organized annually by CESVI Mexico, a leader in research and loss prevention in the automotive industry. One of the main goals is to showcase innovations in autorepair and cutting-edge solutions with the guide of experts.

The Metalworking and Manufacturing Industry

Mexico is a hub for metal manufacturing and it also has one of the best connected airports in Latin America, with connecting flights to Japan, Spain, Canada and the United States. This attracts professionals from across the country, with events like:

FABTECH

It’s the main event for the metalworking industry in Mexico, connecting manufacturers, suppliers, and experts in the matter. Here, you will have access to more than 450 international brands at FABTECH with the latest developments in metal forming, fabricating, welding, and finishing technologies.

In past years, the organizers have noted that 26% of attendees have closed a deal and that 76% have made a decision based on the technologies and solutions exhibited by more than 30 countries that participate in the Mexican edition.

FITMA

By connecting visitors and exhibitors with key players in the manufacturing industry –and a highly qualified audience–, this event allows you to generate high-quality leads with a higher chance of conversion into sales and contacting potential customers that offer logistics and support services to the manufacturing industry.

Food & Beverage Industry

The restaurant industry is projected to reach $1.5 trillion in sales and with that come different efforts to respond to the high demand of products, services and technologies. Attending a trade show in Mexico might just be the answer entrepreneurs and the biggest companies in the world are looking for.

The Food Tech Summit & Expo

It is worth mentioning that The Food Tech Summit & Expo is the leading exhibition for members of the food & beverage industry, as it involves the latest trends in ingredients, additives, solutions, processing, and packaging for the food and beverage industry in Latin America.

500+ exhibitors are set to share their knowledge and experience every year, and the best part? You can attend more than 45 conferences at The Food Tech Summit & Expo and be part of a digital directory and map that connect you with potential costumers and business partners.

Printing and Graphic Communications Industry

The printing and graphic communications industry plays a key role in the success of a company. This is an ever evolving industry that is driven by technological advancements and shifting consumer expectations. From choosing colors to applying new printing technologies, staying informed and updated by attending a specialized fair can improve your performance and help you stand out from your closest competitors.

Expográfica

This exposition was first held 40 years ago, and since then, it has been a space where more than 500 expositors and 10,000 visitors gather to learn about the latest innovations, technologies, and services essential for the production process in the printing and graphic communications industry.

Attendees have access to a wide range of exhibitors showcasing state-of-the-art machinery, graphic supplies, design software, and services that cover the entire value chain of the sector.

Hardware, Electrical, and Construction Industries

These sectors are the backbone of modern infrastructure. Today, these industries are rapidly evolving with innovations in power tools, smart home technology, energy-efficient solutions, and sustainable materials. For any professional in these fields, staying current is not just an advantage—it’s a necessity. Attending a leading trade show is the best way to connect with suppliers, discover the latest trends, and find the tools to grow your business.

Expo Ferretera

A flagship event for experts in the construction industry, Expo Ferretera is regarded as one of the most important gatherings nationally and internationally in this sector, bringing together manufacturers, distributors, wholesalers, retailers and professionals in technologies, materials and tools related to the construction industry.

Not convinced yet? You should know that 85% of companies that attended this expo reported at least a closed deal within three months of having exhibited their products. Furthermore, they established connections with leading manufacturers and potential leads.

Expo Eléctrica

Connect with more than 40,000 professionals in the electric industry and attend technical conferences with highly trained leaders and increase your chances of selling your products and services in sectors like renewable energy, automation technologies and energy efficiency solutions.

Packaging Industry

The packaging industry faces challenges such as adapting to stricter regulations, managing rising costs, and dealing with supply chain disruptions. The industry must balance consumer demands for eco-friendly options with the need for functional and affordable packaging.

Expo Pack

This is much more than a packaging and container fair; it is the epicenter where the latest trends, innovations, and technologies that are shaping the future of the industry converge. To reach their target audience, companies interested in generating leads opt to display a booth.

In each edition, this event brings together industry leaders and experts, as well as a wide range of outstanding companies and brands, to offer a unique experience of learning, networking, and business opportunities.

Logistics

The logistics industry in 2025 is driven by technology, with a significant move towards AI and automation to optimize operations and improve efficiency. In the coming years, companies will seek to build more resilient and flexible supply chains to adapt to these ongoing changes.

Logistic Summit and Expo

It is a space where more than 45 conferences and networking activities at the Logistic Summit are held, with the aim of promoting the exchange of knowledge, the establishment of strategic contacts, and the fostering of collaboration among participants. It is recognized for the development of the logistics industry at a national and international level.

Multi-Industry

There are plenty of resources for potential exhibitors, entrepreneurs and visitors who are planning to attend a fair trade in Mexico or any other part of the world:

Types of convention displays: Choosing the best for you

The right exhibition display can attract hundreds of potential business partners. By knowing the best types of displays, as well as their materials and advantages, you will be able to decide which one is the best suited for your company’s needs. Need advice? We’ve got you covered!

Exhibitions in Mexico City in the industrial sector

Every year, the industrial sector gathers in Mexico City to learn about the most recent innovation in technologies, which can benefit a company in the long run. If you are interested in attending a trade fair in Mexico, here’s the best 10 exhibitions and how they might boost your sales.

2026 Mexico Expo Calendar & Key Dates

To help you plan, here is a preliminary 2026 Mexico expo calendar based on the most important trade shows. While specific dates may vary, this list provides a general overview of the events to watch.

Exhibition Name	Industry	Dates	Location
Plastimagen	Plastics	November 10-13	Mexico City
Expo Ferretera	Construction	February 24-26	Mexico City
FABTECH México	Metalworking, Fabrication & Welding	May 12-14	Mexico City
Expo Eléctrica	Electrical	May 26-28	Mexico City
Expo ANPACT	Transportation	TBD*	Guadalajara
Expo Plásticos	Plastics	March 24-26	Guadalajara
The Food Tech Summit & Expo	Food & Beverage	TBD*	TBD*
Expo Transporte	Transportation	January 27-29	Puebla
Expo Pack	Packaging	June 2-4	Mexico City
Expográfica	Graphic Arts	May 6-9	Guadalajara
FITMA	Manufacturing	TBD*	TBD*
Expo Cesvi	Automotive	TBD*	Mexico City
Expo Automotriz Rujac	Automotive	TBD*	Guadalajara
Logistic Summit and Expo	Logistics	March 18-19	Mexico City

Luvia Display: Your Partner for Success in Mexico

Navigating the Mexican market requires a deep understanding of its unique landscape. While the opportunities are immense, success hinges on meticulous planning and execution. By focusing on the right trade shows in Mexico, optimizing your booth for engagement, and mastering the logistical challenges, your international brand can not only enter this market but thrive in it.

This guide provides a solid foundation, but to truly stand out, you need a local partner who understands the intricacies of the Mexican market. From expert booth design and fabrication to on-site support and logistics, a reliable local team is the final piece of the puzzle for a successful exhibition.

Let us be your strategic ally in Mexico. Reach out to our team of experts to start planning a standout exhibition that captivates your audience and achieves your business goals.